Zane, you are the ripe old age of 19 years, and you have already achieved so much in your business journey. Can you please tell us a little bit about your business: Wilson Visuals?
Wilson Visuals is a videography business that specialises in producing creative video content. I started the business while I was still at school and over the past couple of years I’ve grown the business to service the Port Macquarie region.
We produce a wide range of video content, including corporate videos, major events and travel projects.
At of the beginning of this year, I started to expand the business to service the Sydney market as well.
Who or what inspires you creatively?
I think what inspires me creatively is when I work with people who love what they do. Capturing a person’s passion for their craft is really motivating.
Right now, video is the hottest form of content that businesses can create to capture and engage their target audiences and tell their stories. What do you love about producing video content?
Yes, video is huge right now. It is honestly one of, if not the most, impactful way of spreading messages or promoting business via digital channels.
Being able to capture other people’s enthusiasm and vision for what they do and help them share their product (and in some cases their life’s purpose) is incredibly fulfilling.
Everyone has a story to share, whether it be about who they are, what they do or how they got to where they are today, and I just find that so interesting.
What kind of videos do you love to create the most and why?
Impactful, bite-sized content that is specifically created for social media is by far my favourite type of content to create. One to three minute videos can be extremely powerful, especially when they evolve around a story and important messages.
The technology to produce videos (hardware and software) has allowed videos to be produced in a far more cost-effective and nimble manner than in the past. What are your favourite tools of the trade?
It’s cliché and obvious, but I’m going to have to say my drone. Being able to so easily capture an aerial perspective of a scene is absolutely amazing. The footage from a drone just always looks so impressive!
Another favourite and necessary tool of mine is the stabilising gimbal. This hardware allows me to capture smooth, stable and cinematic quality footage. This is imperative for good looking video.
Can you tell us about some of the plans you have in store for your business?
I don’t have any specific plans. I just want to personally and professionally grow and keep learning. At this stage I’m just going to keep on doing what I’m doing now and focus on improving my skills every day. I want to achieve this growth in all aspects of my business – I’m absolutely loving it.
When you think about what the future holds for you and your business ventures, what is it that you look forward to the most?
Well to be honest, it’s hard to say what I look forward to, because a lot of the time I don’t really know what’s coming for me.
In this industry, work can be very up and down, and I’m always taking on a wide variety of projects.
Sometimes I get asked to board a flight to the other side of Australia for a project with only two days’ notice. Other times I’m twiddling my thumbs, wondering what’s next. I guess I just look forward to the unknown opportunities. I’m really enjoying the spontaneity that comes along with my role at the moment.
What advice would you give to other aspiring entrepreneurs?
My advice to entrepreneurs would be to really think about what you have to offer. What do you have of value that you can give to other people to make their life better? And once you figure that out, just keep doing it and keep trying to get better at it, so you can be the best you can possibly be. Do, fail, learn and repeat. That’s the key.
And finally, if you could invite any three business people to lunch, who would they be and why would you invite them?
I think it would have to be my three favourite creators. Sam Kolder, a videographer; Jordan Taylor Wright, a content producer; and Tom Jauncey, CEO of Beautiful Destinations. All of these people have created a business model to suit their lifestyle. They get to constantly travel the world to incredible places and create amazing video content for companies while doing it. Now, that is my ultimate dream.
Thanks for your time, Zane.