Liso Briscoe – We Work Out

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Happy New Year, Lisa! Can you tell us a little bit about We Work Out Personal Training and what your role as a Personal Trainer involves?
Well a very Happy New Year to you all out there, it’s going to be a good one I can feel it.
We Work Out is a small Personal Training company that I own and run and have done for the last three and a half years. My role as a Personal Trainer means different things to different people. To me it’s about meeting a wide variety of people and interacting with them on many different levels to find out what makes them tick. I then use those things to help them achieve their goals, whatever they may be. It’s important for me to always be reminded that everyone is an individual and that I treat both them and their training sessions as such.

Have you managed to set any New Year business resolutions for 2015?
I’ve set goals as opposed to resolutions for next year. I hope to evolve We Work Out into new fields of fitness, for example partnerships with other disciplines such as sporting groups or within other areas of the fitness industry itself. I am also keen to develop my own personal skills to make the experience with We Work Out even more rewarding and enjoyable for my clients.

You’re clearly someone who is passionate about exercise and the health benefits that it brings to an individual. We all know what results we can achieve physically with exercise but how can incorporating regular exercise and training into your working week positively influence your professional mind set?
Exercise is an important tool in everyday life and business. A fit body translates into a fit mind and gives you the energy to take on the working week. The key to maintaining a healthy routine is exactly that, routine. Like any other activity in the working week you need to schedule your training. That way there is always time for exercise.

Your business operates in a fairly competitive environment locally. How do you differentiate your personal training services from others?
We Work Out has maintained its ethos of making every clients experience personal. We are a boutique business ensuring a tailor made solution for each client. The client and trainer relationship is really personal; I guess we put the ‘personal’ in personal trainer.

Encouraging clients to trust you to be able to deliver results is important for many businesses. How do you manage to convince your clients to trust you to be able to help them achieve their goals?
To get someone else to trust and believe in you or the product you are selling, you must really believe in it yourself. I am a true believer in the benefits of a healthy lifestyle and clients can see that. I get so excited when clients experience positive change and achieve their health and fitness goals!

What are some of the challenges you face with running your business?
Personal training is like many other businesses. It faces the challenges of competition, economic cycles and also the need for constant promotion. However, personal training also has to tailor its’ operating hours to suit the clients. We are often working around traditional business hours and this means a lot of early mornings and late nights to fit around the working week of others.

What is it that you love most about what you do as a Personal Trainer?
I love seeing the constant improvements with a person’s fitness, strength, body shape and especially their frame of mind. Through exercise people start to feel more confident about themselves and this shines through in their everyday lives.

Do you have any inspiring words or advice to help motivate people into achieving their health or business related goals in 2015?
Be positive and believe. If you believe in yourself and your business you are bound to succeed. Always set goals and realistic timeframes to achieve those goals. And last but definitely not least, you don’t always have to act your age; have fun and get silly sometimes. “You don’t stop playing because you’re old, you get old because you stop playing.”

What exciting business initiatives do you have planned for 2015?
I’m glad you asked as I have lots planned for 2015. We’ll have boot camps, lunchtime group sessions targeted towards businesses and business people, partnerships with sporting teams which aim to give them the fitness edge on the field, as well as partnerships with other disciplines such as Cross fit trainers to expose my clients to more variety. I’m really looking forward to furthering my personal skills by completing some industry educational courses; I firmly believe that it’s important to always learn and grow. I’m also really excited about getting involved in some targeted events and festivals that will help my clients achieve their goals.

And finally, if you could invite any three business people to lunch, who would they be and why would you invite them?
Michelle Bridges; she is the female fitness queen of Australia. I would love to hear her full story on how she developed her style, brand and business.
Turia Pitt; her strength and determination during her rehabilitation from her burn injuries is inspiring and such a great story.
Rich Froning; he’s not only been the fittest man on the planet for four years running but he is also very easy on the eye ha ha!
Thanks for your time Lisa!

Interview by Jane Hillsdon, Principal Consultant of www.dragonflymarketing.com.au

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