Red Cross

Comments (1) Interviews

There’s a new fashion store in Horton Street that offers customers more than just the chance to find a bargain. Red Cross Regional Manager NSW, Jason Fox, explains how the Red Cent Store benefits the whole community …

What’s your position with the Red Cross, and how long have you been involved in this capacity?

Regional Manager NSW with Red Cross for 3 years.

What are some of the duties you have to deal with on a daily basis in the role of Regional Manager?

I am responsible for the health and safety of the approx. 500 volunteers in NSW.

I manage the visual merchandising of stores and the consistency of our image in stores. I help stores with implementation and adherence to company policies and procedures.

I also act as the liaison between the national retail departments and maintain the positive relationship between the two.

I manage the new store openings in NSW and consult HO on any on the ground issues that may arise, as well as training and inducting new volunteers into these new stores.

What are some of the projects the Red Cross is involved with that are close to your heart?

I don’t have one particular service that is close to my heart. I joined Red Cross because I have worked in retail for 25 years and saw this as an opportunity to use the skills I have gained to help improve the lives of vulnerable people – by maximising revenue in the Red Cross shops, so Red Cross can provide all of its services.

Tell us about the new Red Cross Store in Port Macquarie …

The new store in Port Macquarie will be the first of our ‘Red Cent’ stores in NSW.

It’s an exciting concept, where customers can shop in a beautiful boutique style store with both new and recycled fashion.

What kinds of products does the store stock?

The store will carry a great range of brand new this season’s handbags, shoes and swimwear at prices up to 70-80% less than other retailers.

We will also have a fantastic range of high quality recycled fashion that is sorted and steamed in the shop by our volunteers.

Port Macquarie store will carry both ladies’ and men’s clothes at fantastic prices.

Customers can donate clean quality clothing direct to the store as wel.

Who are the team members involved with running the Port Macquarie store?

We welcome Marielly Giuliani to the store as our manager. Marielly (Elly) comes to Red Cross with a wealth of knowledge of fashion retail, and she will be working with a great group of volunteers.

Elly has only lived in Port Macquarie for six months and is keen to contribute to her new community and make as many new friends as she can.

We have had a fantastic response to the newspaper ads seeking volunteers, but we encourage anyone interested in coming along to help to please come to the store and put your name down for a shift, as new volunteers are always welcome.

How do the funds raised by the store go to benefit people in need?

All funds raised in the store go straight to Red Cross to support all its services locally, interstate and overseas.

One of the local services available in Port Macquarie is Telecross, which is a service provided by volunteers to call the elderly and vulnerable in our community with a daily phone call to make sure that they are well and happy, and often just have a chat.

This service is so important, and sometimes this is the only contact these people have with their community.

Where is the new Port Macquarie store located?

Red Cent is at 49 Horton Street (next door to ANZ).

Thank you Jason.

For more information on the Red Cross, visit

A new partnership between Red Cross and Country Road also commenced on July 1 this year.

Fashion Trade is a program that encourages people to recycle their pre-loved Country Road clothing and accessories, with the dual aims of raising money for the community and reducing the amount of landfill.

Customers can donate any clothing or accessories at the Port Macquarie Red Cent Store, or any other Red Cross store, and as long as at least one Country Road item is included in the donation, they will receive a $10 voucher to be used towards their next purchase of $50 or more at Country Road stores.

One Response to Red Cross

  1. Robbie Dreyer says:

    I’ll be as fast as I can, because I know you are busy.

    I am 53, and a mature lady who has had leukaemia and I am now in remission for 11 years, and the Red Cross supplied the blood which saved my life and I will be eternally grateful for that!

    I work as a volunteer at the shop since 2010 for the Red Cent, and it is a wonderful shop, and I enjoy my work (and trying to be better at what I do). I am good at my work. I am punctual and I work hard. I help Elle merchandise for I have just finished the Certificate 111 at tafe in Retail and Merchandising, and I have completed an Interior Decorating course at tafe.

    I know there is a job going at the shop at present in Port Macquarie as a sales assistant part time, because Elle will be travelling to Coffs Harbour to set up the new shop for the Red Cross shop.

    Elle has taught me a lot of which I am appreciative. I think I am a good assistant in the merchandising side of the shop and I know what I am doing.

    I know I will not probably arise to the “fast pace” of sales that Elle is used to, however I can sell, I can up-sell, styling the merchandise the customer wants with an additional product eg. earrings or a scarf, for I know what matches together, and looks great and what colour suits the garment. .

    I want to relocate to Sydney as I am on a pension only, and I wish to achieve in this line of selling and be proud of my achievement along with helping the world. I am with Centrecare, priority one Employment service, and theyl offer you a substantial wage subsidiary for my 15 hours pw that I work if I work. The phone number is 0265 81 68 00 or emai for information about the wage subsidiary. The person I see is Adam, who is a lovely man.

    If I could get paid work somewhere with the Australian Red Cross in Sydney, I would be in your debt forever.

    If what I suggest falls upon you favourably, please email.

    Robbie Dreyer

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