The wedding industry is big business, with the average regional wedding costing an estimated $25,000. This presents a great opportunity for our region’s wedding industry. Local woman and mumpreneur Carissa Dwyer tells focus how she is working towards making the Mid North Coast the no. 1 wedding destination in NSW.
Tell us about Mid North Coast Weddings and the launch of the latest magazine, upcoming Expo and online directory?
The recently relaunched Mid North Coast Weddings encompasses the revitalised Mid North Coast Wedding Expo on 8 February, the smart and stylish online directory, the must-read blog for brides and a beautifully presented magazine – Edition One out now.
We are the premier source of information, ideas and inspiration for brides and couples looking to get married in our beautiful region. We make it easy for brides to find what they need in a variety of formats.
Our aim is to showcase the many fabulous providers we’ve partnered with and promote our region as the wedding destination of choice for locals and those from further afield.
Mid North Coast Weddings highlights the many providers and venues spanning from Forster to Coffs Harbour. Why do you believe this region is an ideal wedding destination?
The Mid North Coast provides a picturesque setting for a wide variety of weddings, an ideal climate and a convenient location, not to mention a bounty of specialist businesses to make wedding planning a breeze.
The region is around halfway between Sydney and Brisbane, and well serviced by transport options, and couples can choose from traditional church ceremonies right through to beach, rainforest, farm or riverside settings.
It really is one of the best locations for destination weddings on the East Coast of Australia, and we’re keen to see the industry make the most of this terrific opportunity and bring more brides to the area.
On average, how many weddings take place on the Mid North Coast each year?
We’re planning on conducting an extensive market survey in early 2015. For now, we conservatively estimate that in peak wedding season there are around 25 to 30 weddings taking place each weekend across the Mid North Coast.
The most popular wedding season is September to April, with October the busiest month. However, the wedding season is evening out, and more weddings are taking place year round.
We estimate around a third of all weddings are destination weddings, with couples being from outside the region. We have also found that couples who grew up on the Mid North Coast, with family still living in the area, are more inclined to return to have their weddings here.
The upcoming Wedding Expo will be taking place on Sunday 8 February at Port Macquarie Panthers. Why is this event the ultimate planning event for all brides-to-be?
For one special Sunday in February, the Auditorium at Port Macquarie Panthers is transformed into a wedding wonderland.
This is the region’s largest and longest running expo, with an array of wedding experts on hand, a great fashion parade and the chance to win thousands of dollars in prizes. The Mid North Coast Weddings Expo is a must-visit for those planning the wedding of their dreams.
Brides and grooms can meet with celebrants, venues, photographers, florists, caterers, hairdressers, entertainers and more from Forster to Coffs Harbour and everywhere in between.
Couples will enjoy informative, stylish displays, gift bags and samples, free magazines, and the opportunity to win one of three major prize draws.
The Happily Ever After Bridal Fair will also return in August.
What information is now available for brides on the Mid North Coast Weddings online directory?
The Online Directory is the ultimate wedding guide for brides and couples planning to get married on the Mid North Coast of NSW. We’ve made it simple for savvy brides to find information, saving time and energy by pulling everything together in one place.
Our directory connects couples with the region’s best suppliers and providers to make their dream wedding a reality. Each listing features key contact information, a summary of services, and a selection of inspirational images.
It also features information about ceremony locations and reception venues, as well as some of the region’s best kept local secrets.
Our blog provides inspiration and ideas for anyone planning their wedding locally. Through gorgeous imagery and must-read articles, our blog showcases local wedding vendors, new local products and services, and features real weddings from within the region.
Tell us more about the magazine …
The Mid North Coast Weddings Magazine is a beautifully presented bi-annual publication featuring useful information, unique ideas, wedding vendors, stunning styling shoots and real weddings from our corner of the world.
The print version magazine is a delight to browse through for creative inspiration, and is available now at Touchwood Flowers, Glasshouse Flowers, Hire Port, Sunset Gallery & Lounge, Sublime Weddings and Events and Beverleys Bridal Boutique in Laurieton.
The next edition will follow in June.
Why is the wedding industry important for the Mid North Coast?
The wedding industry is big business, with the average regional wedding costing an estimated $25,000. This presents a great opportunity for our region’s wedding industry, but also provides a spin off benefit for the greater economy with visiting friends and family coming to the area.
What else is in the pipeline for 2015?
We’re going on a bride hunt! My hope is to form a collaborative with other local wedding businesses to attend major metropolitan expos in Sydney, Brisbane and Newcastle. We’ll also be looking to align ourselves with the Tourism Associations and local Councils to further promote and grow the local wedding industry.
If you’re going to dream, dream big. My aim is for the Mid North Coast to become the Number One destination for weddings in NSW!
MID NORTH COAST WEDDINGS EXPO 2015
Sunday 8th February 2015
11am – 3pm
Port Macquarie Panthers
Online mag – http://issuu.com/carissadwyer/docs/mncw_issue1_web_144/