Lindsay, you are a multi-award winning photographer who now specialises in corporate and commercial photography. Can you tell us a little about your background and how you ended up in Port Macquarie?
I grew up in Cronulla. I was destined to be an engineer like my father, but somehow I discovered photography at school and never put the camera down again. For the majority of my 20 year career, I worked for News Limited as a photojournalist. I travelled the world with The Australian newspaper documenting amazing stories from the Tsunami in Aceh to the East Timor Riots, the federal elections, major sporting events, Fashion Week and even the odd “Pet of the Week”. Ha ha!
Three years ago, my darling wife, Bree, fell pregnant, and I knew it was time to start a new chapter of our lives together and raise a family. We figured there’s no better place than Port Macquarie! Plus, all of my wife’s family live here, so it was a bit of an easy decision. Within four weeks of arriving in Port, Lindsay Moller Photography was born, and so was a beautiful little boy named Riley.
You seem to exude a great passion for what you do. What is it that you love most about creating your art?
The challenge. Every photo is different; every subject is different. Every day I wake up and face new and different challenges. The greatest challenge is to be better than the day before.
At the heart of all my photographs is one basic principle; what message am I sending about this particular business or person? Just like photojournalism, you need to understand the story you are telling before capturing the image. It is so important to capture “the right image” for my client and not “the right image” for my personal portfolio. There is a big difference, and some photographers don’t understand this. Your photographs have been featured on the front pages of nearly every newspaper in Australia. Where or what do you gain your creative inspiration from when you are capturing a scene?
I think my creative inspiration comes from my clients. Before I work with any business, I sit down and learn who they are and what their brand is all about. I see the passion they have for their business, and gain an understanding about the message they want to portray to their customers. It’s then that I realise the great responsibility I have. They trust me to visually illustrate their company brand that they have worked so hard to build with their customers over time.
The photographic industry has undergone some significant changes over the past decade. How have these changes affected the way you operate as a professional photographer?
Photography is an ever-changing industry, constantly evolving through technology. Some of it can assist you in creating new and better imagery, and some of it can strip away the core value of an image, and all you’re left with is emptiness on a page.
The challenge as a photographer is adapting these new technologies to work with your creativity – not against it. And overall, don’t be afraid of change. Embrace it. I guarantee you will learn from it.
What do you wish someone would have told you before embarking on your journey as a business owner?
You will work harder and earn less. Ha ha! BUT, you’re going to be so happy!
You’ve recently teamed up with a group of like-minded professionals, to form Five Hats, an organisation that offers website solutions. Can you tell us a little bit more about this collaboration and what it offers local businesses?
Five Hats is a collaboration of passionate professionals who have teamed up to create wow-factor websites. We wear all the hats and take care of everything a client needs for a modern, responsive website – user-friendly, beautiful design, engaging content, striking visuals and IT support. The other hats are Tim Baker from Baker IT, Mic Rees from ReesDigital, Robey Lawrence from BeardedFriend and Michelle Newman from Newman Communications. We’re combining our talents to offer tailored packages, so you can go with the whole shebang or pick the bits you need. It’s a really exciting venture,and the interest we’ve received so far has been incredible.
Can you describe the best image you have managed to capture with your camera?
Not really. It changes every day, week, or year.
The moment I capture an image I absolutely love, I can guarantee by next week I’m sick of it and I’m now thinking how I could have made it better. I guess that’s just my perfectionist nature.
I could tell you every moment I missed, or every moment I learnt from my mistakes, but I don’t have a favourite image ever taken, as I’m still chasing that image every day.
There is a saying in the industry: “You’re only as good as your last photo”.
And finally, if you could invite any three business people to lunch, who would they be and why would you invite them?
Richard Branson. He’s always evolving in business and won’t let anyone say he can’t do it. I think that’s a great attitude to have!
Film Director James Cameron. He is an amazing story teller who puts so much thought and perfection into his craft. I could talk to him for hours and hours, and it still wouldn’t be enough.
The Dalai Lama. Hopefully he would help me balance out the risk taking and constant personal drive to ensure the end goal is all about happiness in life!
Thanks for your time, Lindsay!
Interview by Jane Hillsdon, Principal Consultant of www.dragonflymarketing.com.au