Howard’s photographic passion and print media experience combine in a new venture.
>Howard, you have an interesting background and a wealth of experience. Tell us about your new businesses?
I am currently consulting, designing and installing signage for businesses in Port Macquarie and the surrounding areas. I love it; it’s fun and challenging. There is good growth in this town and businesses all need signage of some kind, and I am happy to be part of it.
I have a can-do attitude to this business, and just about every job has something a little different. I also have a good deal of experience in the Large Format Printing industry. I have access to many ways of presenting and mounting prints, and I am looking forward to more of this kind of work.
I also love photography, and it is an art form I can lose myself in. I find truly great images can be viewed again and again. Great images almost always evoke some emotion in me. I am concentrating on the wedding and portrait market here, and I find it fantastic to have such beautiful countryside here as a backdrop. I really try to capture couples’ involvement and emotion with each other.
I am really easy to get along with, and I feel my relaxed attitude creates better shots. My style is fairly candid, although sometimes setting up shots that look spontaneous creates a really natural feel. I love motion and expression in the images I capture.
What I am so not into are the contrived “Jet-Star Jump” or “Reservoir Dogs” pictures some Photographers resort to. They might be fun, but it doesn’t work for my style! (Or the album for that matter.)
> How long have you been in the print business and photography?
I was in the Large Format Printing industry for
2 ½ years, and I really took to the industry very quickly. I helped set up a large format operation in St Peters Sydney. We had one of the latest technology printers that could print onto all your normal surfaces like banners etc, but it also could print onto surfaces such as doors!
It was one of the first in the country and the best in the country at the time. I managed sales, and we grew very quickly. When I left there were 4 printers, including one that could print up to 5m wide continuously (huge!)
I use them for some jobs still and they now have 10 printers. I am amazed how quickly some companies grow! It was great to be a part of their success.
My photographic background really helped me and having been in the photographic industry for around 12 years, it was natural extension – certainly with helping consult on all aspects of stuff like resolution and colour management, but most importantly on what actually looked good!
I started off assisting advertising and commercial photographers and eventually opened my own studio. I really loved photography on that level, photographing all kinds of products and people. I generally made my own sets, and this kind of photography is very challenging and rewarding at the same time. Getting close to perfection was essential for this kind of work.
I moved into wedding photography after seeing some amazing photography from a wedding and fashion photographer (who is now photographing high profile weddings and fashion around the world). I find it (wedding photography) a completely different style of course, but capturing a great image still requires a passion for photography.
> How is Great Prints & Signs different to other print businesses?
It’s difficult to comment on my difference, as I have little association with other signwriters. All I can say is that I can and will do most things – and to the best of my ability. I love the challenge of things. I really enjoy what I do; I don’t really call it going to work, but a great way to earn a living.
> What’s your typical day?
Being your own boss, no 2 days are the same! Running 2 businesses I wear 2 hats. One day I could be on a cherry picker installing a sign; the next day I could be photographing a wedding or portraits!
> What motivates you at work?
What motivates me is the sense of pride I have in doing good work. Also, in industries like these there is always something a little different each time. Sometimes unexpected challenges arise, and it’s great to have the focus and determination to overcome hurdles! I hold high standards with my work, and my customers appreciate this.
> Where can we see some of your work?
Well, if you want to check out some signage, call at the new Office Choice, Noeledge Computers, the new Godfreys, Mantra or Joyer … to name a few. Or you can visit www.ellisphoto.com.au for more pics.
> Memorable moments taking your photos?
Once I went out on a longline fishing boat and took pictures of the guys working and hauling in huge fish – some in excess of 200kg!
A great experience. Got paid for it too!
> Thank you Howard.