Micheala Walsh and Patsy Carter are the creative and entrepreneurial minds behind G Active-wear, a business that is revolutionising the women’s fitness wear industry!
Based in Laurieton, the business is a true local success story, creating clothing that is not only practical, but stylish and customisable!
What’s the story behind G Active-wear and why you decided to start your own business?
The story behind G Active-wear is it really became an extension of our dancewear business, Georgie Girl Dancewear, that we started four years ago. We were making activewear/dancewear for dance retailers, and noticed our friends and family were buying it for their own active lifestyles.
Over the last four years we have both found that we have customised the activewear to suit our own needs and body shapes, which got us thinking that we would love to be able to give all women the chance to get the best fit for them, in what has become a huge global phenomenon. But, there’s still room in the market to offer something different!
What are some of the most popular items you sell?
That’s a hard one, as we are finding it varies so much, but probably our Knockout crop is our most popular crop and also our Side mesh ¾ leggings with pockets. We have also had a run on our grey camo “Push It” shorts and “Run It “crop lately, now we are heading into summer months.
Explain how your active-wear is different from a lot of other items on the market … particularly in terms of how your products can be customised?
What makes us different to other active-wear is not only are we Australian made, but you can customise our active-wear to work for you. So, that means online or face to face you get to pick your waistband, the length of the shorts or leggings, you can choose if you want extra padding or light.
Lastly, you are be able to choose different fabric for all our designs with just an email. This is what makes us stand out from many of the other active-wear brands.
What size women do you cater for with your products, and is it possible to order special sizes?
Most of our active-wear comes in ladies 6 – 16, but we do also offer custom sizes from ladies 18 and up. We want all active women to feel they can get the best fit and be comfortable while they work out.
What types of fabrics do you use to produce your clothing range … and where is the clothing made?
We use a lot of different fabrics, from recycled lycra, bamboo, moisture wicking, to beautiful soft supplex. We source our fabric from around Australia, as well as the UK. We started to manufacture our products in Port Macquarie working out of two different spaces, but have recently moved location to a great space with a small shop front and work space in Laurieton.
When people think of “active-wear”, they most likely think of clothing they can wear when they go to the gym or play sport. What are your thoughts on this – how versatile do you feel your clothing range is?
Active-wear has become more than just what you wear to the gym. Women are wearing it because it’s comfortable and easy to fit into their daily lives. We want our products to complement all women and their own style, and we feel our active-wear caters for both leisure and active-wear.
Where can we find out more info/contact you?
You can find our active-wear online at www.gactive-wear.com or you can visit our factory in Laurieton at Bay 1, 2 Bayside Circuit, Laurieton by appointment: phone 0417 431 300.
Interview: Jo Robinson.